Strategy meets execution
My professional endeavors span over more than two decades. I’ve worked across a wide range of cultural and creative projects, taking on roles as business leader, financial controller, strategist, promoter, creative, copywriter and project manager. I enjoy moving between worlds, from concept to structure, from backstage to boardroom.

Building structure in times of change
In recent years, I’ve taken on interim roles to support organisations in transition. At Lofi Amsterdam, I was brought in as Interim Business Leader, where I helped strengthen internal operations and led improvements in finance, strategic planning, dealmaking, HR, marketing and data infrastructure.

Where artistic ambition meets brand power
I’ve had the privilege of leading cultural companies, from venues to agencies, and overseeing collaborative projects. Working with artists and events on one hand, and with brands such as Dommelsch, Jägermeister, Boiler Room, Puma, Red Bull, Freshcotton, KPN and 3FM on the other.

Full-service thinking, artist-first mindset
I am accustomed to delivering a high level of service to clients, a standard that comes with running a full-service artist and event management company for the last 16 years. My core tasks include strategic counseling, acquisition, creating concepts, organizing events, promoting music, and producing high-level branded content. I’ve been fortunate enough to work with the most talented people the Dutch dance scene has had to offer.

Trust, growth and lasting relationships
Over time, I've built enduring professional relationships with numerous stakeholders in the entertainment and media sectors. I've guided aspiring individuals to become proficient professionals in various areas, including event marketing, production, bookings, and artist and label management. As a manager, I’ve played a role in nurturing and advancing the careers of numerous artists.

Making something out of nothing, together
My greatest passion lies in the thrill of creating something from nothing, always in collaboration with a dedicated team.

Working in teams has taught me invaluable lessons, many of which I’ve had the chance to share through talks, panels and media appearances.

I’ve been invited to speak at conferences and panels including Amsterdam Dance Event, Abbey Road Institute, Vinylized, Nieuwe Nor Nacht Academy, Muzikantendag and Delftse Zomergasten, and I’ve been interviewed by media outlets including NOS, De Volkskrant, Trouw, Sprout and Nightlife Magazine.